© 2013 Interaction Insight Consulting, LLC. All rights reserved.
Michael Siepmann, Ph.D.
The Tech Design Psychologist™
303-835-0501 • [email protected] • @MSiep
Product Usability:Ability to Use is the Tip of the Iceberg
© 2013 Interaction Insight Consulting, LLC
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Usability’s Initial Focus
November 16, 2013
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The Inescapable Humanness of Tech
November 16, 2013
3
UseMe!
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Paths of Tech Design Impact
November 16, 2013
4
Ability to use
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Ability to Use ���� Cognition, Emotion, Behavior
November 16, 2013
5© 2013 Interaction Insight Consulting, LLC
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• Adolf Hitler was born in 1892.
• Adolf Hitler was born in 1887.
• Cognitive Ease
“But is more common”
“This patient brings to mind ”
Tech Design ���� Cognition
November 16, 2013
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“Think like a clinician”
“Think like a statistician”
Tech Design ���� Emotion
• Secondary Traumatic Stress (STS)
November 16, 2013
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“The key to effective management of STS is … earlyrecognition of, and insight into, the strong emotions experienced in the doctor-patient relationship.”
- Peter Huggard, 2003
?
Tech Design ���� Behavior
November 16, 2013
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• Behavior Toward Obese Patients
“Primary care physicians … demonstrated less emotional rapport with overweight and obese patients … than with normal weight patients.”
- Kimberly Gudzune, et al., 2013
Social psychology �What would help?
Technology � Deliver help “just in time”
The Best Doctors
November 16, 2013
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The Best Technology Products
November 16, 2013
10© 2013 Interaction Insight Consulting, LLC
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Ability to use
Positiveinfluence
What You Can Do
November 16, 2013
11© 2013 Interaction Insight Consulting, LLC
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? !
Contact Me
Michael Siepmann, Ph.D.
The Tech Design Psychologist™
303-835-0501
@MSiep
November 16, 2013
12© 2013 Interaction Insight Consulting, LLC
All rights reserved
Images courtesy of OpenClipArt.org
