Presented at Rocky Mountain Product Camp (http://www.rmpcamp.org/) in Denver, Colorado, USA, on November 16th, 2013.
OVERVIEW:
The term “usability” originates in an era when simply giving people the ability to use technology products, without lengthy training and hefty user manuals, was the main goal motivating attention to human-technology interaction. However, ability to use is really just the tip of the iceberg. This session will start with a short presentation about the deeper, but less obvious, impacts of technology product design on users' thinking, emotion, and behavior. The rest of the session will be an interactive exploration of ways to enhance the value of products by paying attention to the whole iceberg.
BIO:
Michael Siepmann, Ph.D., The Tech Design Psychologist™, helps organizations unlock human potential through interactive technology, resulting in higher revenue, lower costs, more positive human and social impact, and increased brand value. After earning his Ph.D. from one of the top ranked Psychology departments in the world, at the University of Pennsylvania, he gained over a decade of experience in technology, usability, user experience design, and business as a member of the Human Factors Engineering group at CenturyLink (formerly Qwest), before leaving to start his own consulting firm, Interaction Insight Consulting™.
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