HP
Fujitsu
IBM
IBM
HP
IBM
CTR 10% (= 810 qualified visits)
Fujitsu
CTR 5% (= 405 qualified visits)
Conversion rate on website: 0.3% 2.4 transactions, new customers 1.2 transactions, new customers
Avg. Transaction $8000 Revenue+ $19,200 / month Revenue+ $9,600 / month
8100 searches / month
“unix servers”:
What’s the Value of a Higher Ranking?
Pre-Sales
Information
• Compelling & SEO friendly title
• Trustworthy and “readable” URL
• Compelling description
• Great style, no grammar and spelling errors
How to Improve Conversion?
Pre-Sales
Information
What’s the Value of a Higher Ranking?
Optimizing support articles:
Impact on customer satisfaction & retention?
Post-Sales
Information
Hits Calls
What’s Wrong With Using SEO Firms?
They improve content after it’s published, but…
Will the improvements stick?
Is this process cost efficient?
[But SEO firms still perform many other valuable services…]