Follow these 6 steps to increase your online findability – and increase your sales: Get listed across the internet Claim your business listings Make sure your listings are accurate Put your stamp on those listings Keep on top of your reviews Watch what your competitors are doing Findability: The ease with which consumers can find information about your company online From: SweetIQ To: You & Your Brand Consumers are 3x more likely to find a store through a search engine than going directly to that brand’s website The number one challenge facing brick and mortar retailers when trying to turn online local searches into in-store shoppers is findability. The ‘new yellow pages’ are listings sites, spread across the internet Customers complete 165 Billion local searches a year 93% of sales still happen offline, but the sales process starts online with a search @mysweetiq linkedin.com/company/sweet-iq sweetiq.com 1.888.573.5228 CREATED BY: All the sources used for the data in this graphic can be found here: sweetiq.com/your-path-to-findability.html SweetIQ helps you leverage the power of local search to increase your findability and convert online traffic to in-store shoppers. Searching is the number one activity on mobile devices *Neustar Localeze, 2013 of online searches become purchases within 24 hours *BIA/Kelsey, 2013 of shoppers are influenced by ratings and reviews *BIA/Kelsey & SWEETIQ, 2014 #1 51 % 72 %