New Tools to Improve Findability

Using Acrolinx for SEO

Intelligent Content Conference 2013

Andrew Bredenkamp

PG Bartlett

What Do You Write?

Pre-Sales Information Post-Sales Information

HP

Fujitsu

IBM

IBM

HP

CTR

Higher Rank = Higher Click-Through Rate

HP

Fujitsu

IBM

IBM

HP

IBM

CTR 10% (= 810 qualified visits)

Fujitsu

CTR 5% (= 405 qualified visits)

Conversion rate on website: 0.3% 2.4 transactions, new customers 1.2 transactions, new customers

Avg. Transaction $8000 Revenue+ $19,200 / month Revenue+ $9,600 / month

8100 searches / month

“unix servers”:

What’s the Value of a Higher Ranking?

Pre-Sales

Information

• Compelling & SEO friendly title

• Trustworthy and “readable” URL

• Compelling description

• Great style, no grammar and spelling errors

How to Improve Conversion?

Pre-Sales

Information

What’s the Value of a Higher Ranking?

Optimizing support articles:

Impact on customer satisfaction & retention?

Post-Sales

Information

Hits Calls

What’s Wrong With Using SEO Firms?

They improve content after it’s published, but…

Will the improvements stick?

Is this process cost efficient?

[But SEO firms still perform many other valuable services…]

Assign

keywords to

document.

Press Continue

to start check.

Shows report on

each keyword

assigned to

document.

Click to learn

how to improve

results.

Shows

recommendations

for improvement.

Shows SEO

issues for entire

document.

Some Acrolinx Customers

MedicalSoftware Aerospace

Industrial & Engineering

High Tech

Stronger, Longer-Lasting SEOFrom Acrolinx

Thank You!

[email protected]

[email protected]