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An Event Apart Boston, MA June 23, 2009
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Findability Bliss Through Web Standards

Jan 27, 2015

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Technology

Aarron Walter

Connecting with your audience is objective number one for any website. Findability—the discipline of helping users discover the content they seek—not only helps businesses get their message out, but it improves the user experience, too. The secret to attaining findability bliss, both with search engines and beyond, lies in the wisdom of web standards.
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Page 1: Findability Bliss Through Web Standards

An Event Apart Boston, MA June 23, 2009

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slideshare.net/aarron

delicious.com/tag/findabilitybliss

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@aarron

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Findability

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simple goals3

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find your site

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find stuff in your site

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rediscover your site

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Beyond SEO

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Findability is not ...

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Findability is ...

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web standardsgreat content +

=

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findability blissweb standardsgreat content +

=

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The Standards Connection

Semantic Markup: machine readable

Accessibility: legible to search engines

Progressively Enhance: remove barriers

Microformats: re-discoverable

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Semantic Message

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“Aboutness”

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Position Keywords

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<title>

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<h1>

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<h2>&

friends

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<em>

<strong>&

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<a ...>here</a>

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title=“here”

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alt=“here”

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More Keyword Placement

Your URL

Logo file name

Naturally in your content (<= 7%)

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Keyword Research

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WWMD, bitches?

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&

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delicious.com

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adwords.google.com/select/KeywordToolExternal

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Find YourCompetitors

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The Case Study

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OpenSearch.org

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OpenSearch.org

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Bad Karma?

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mezzoblue.com/archives/2008/05/05/image_replac/

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apple.com

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Portable Content is Re-discoverable

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soupstudios.com/contact/

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Do search engines recognize microformats?

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Direct Your Traffic

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Checking Your Work

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Ranks.nl

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Ranks.nl

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Sensational-SEO.com/

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Sensational-SEO.com/

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Will I get a ranking boost from validating?

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Findable Websites AreSuccessful Websites

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Your Clients Demand It

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BuildingFindableWebsites.com

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slideshare.net/aarron

delicious.com/tag/findabilitybliss