MBA III International Marketing Communication (2830103) MODULE 1 Chapter 1: Fundamentals of Integrated Marketing communications and Role of IMC in Marketing Communication.…

1. Segmentation,Targeting, andPositioningChapter 8 2. Chapter Objectives1. Identify the steps in the target marketing process.2. Understand the need for market segmentation…

1. Marketing and Promotions Process Model 2 2. Marketing and Promotions ProcessModel (contd.) Four major components:  the organization’s marketing strategy…

Slide 1Target Marketing Process: Linking Customer Needs to Marketing Action Slide 2 Market segmentation links market needs to an organizations marketing program Slide 3 Segmentation…

Market Segmentation and Positioning Overview The Marketing Communication Matrix 2-way communication An interactive approach (listening & learning including informal dialogue…

Segmenting and Targeting Markets Segmenting, Targeting & Positioning Ajilal ©2002 South-Western Segmenting and Targeting Markets Figure 8.1: Steps in the Target Marketing…

Slide 1 Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management Chapter Seven Slide 2 Chapter Objectives 1. Identify the steps in the target marketing…

Slide 1 Segmentation, Targeting and Positioning Linking Customer Needs to Marketing Action Slide 2 After studying this chapter, you should be able to: Define the three steps…

Slide 1 7-1 Ch. 7 Target Marketing Strategy: Selecting and Entering a Market  Market fragmentation: –The creation of many consumer groups due to the diversity of their…

PowerPoint Presentation Customer Segmentation in the Banking Industry Dr. Robert L. Underwood Associate Professor Department of Business & Accounting Furman University…