Documents MKT Ch07 Target

Slide 1 Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management Chapter Seven Chapter Objectives Identify the steps in the target marketing process…

Documents Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management Chapter Seven.

Slide 1 Sharpen the Focus: Target Marketing Strategies and Customer Relationship Management Chapter Seven Slide 2 Chapter Objectives 1. Identify the steps in the target marketing…