Brand offers differentiation Brand is an enduring asset, needs to be carefully managed Brand leaders have stood the test of time Tata Nano Pre-Orders reach 51k in…

1. Engaging and Retaining Mass Affluent Customers Based on Insights from THE BAI MASS AFFLUENT EXECUTIVE ROUNDTABLE INSIDE — Mass Affluent in Profile — Analytically Driven…

1.  The  marketing  of  goods  and  services  to   companies,  governments,  or  not-­‐for-­‐profit   organizations  for  use  in  the  creation  of…

1. Ani Asatiani 2. Trade, also called goods exchange economy, is to transfer the ownership of goods from one person or entity to another by getting a product or service in…

Philips vs Matsushita A New Century, a New round VS Presented by; Gohar Fatima Sadia Khan Rabiya Khan Jilal Janjua Philips vs Matsushita Two players (Dutch & Japanese)…

An introduction to marketing research… …in a TV channel What is marketing research? 3 ‘the systematic design, collection and analysis of findings relevant to a specific…

Marketing Research Process The American Marketing Association defines marketing research as: “Marketing research is the function that links the consumer, customer and public…

MKTG 2100 Principles of Marketing Lecture 3 Information Management & Marketing Research Lecturer: Dr Doreen Kum MKTG 2100: page 1 The Main Role The main role of market…

MKTG 2100 Principles of Marketing Lecture 3 Information Management & Marketing Research Lecturer: Dr Doreen Kum MKTG 2100: page 1 The Main Role The main role of market…

Closing Observations: Preview: This chapter includes various closing observations regarding the strategic brand management. At first, the CBBE framework is illustrated. Then,…