Brand offers differentiation Brand is an enduring asset, needs to be carefully managed Brand leaders have stood the test of time Tata Nano Pre-Orders reach 51k in…
1. A BRAND IS FOREVER: A FRAMEWORK FOR REVITALIZING DEAD AND DECLINING BRANDS 2. REVIVAL OF A DEAD BRAND 3. …..IS OFTEN FOUND TO BE A MUCH MORE FEASIBLE SOLUTION THAN THE…