Documents Market Segmentation

STP Market segmentation 1. Identify bases for segmenting the market. 2. Develop segment profiles Target marketing 3. Develop measure of segment attractiveness 4. Select target…

Documents Segmentation, Targeting and Positioning Linking Customer Needs to Marketing Action.

Slide 1 Segmentation, Targeting and Positioning Linking Customer Needs to Marketing Action Slide 2 After studying this chapter, you should be able to: Define the three steps…