STP Market segmentation 1. Identify bases for segmenting the market. 2. Develop segment profiles Target marketing 3. Develop measure of segment attractiveness 4. Select target…

Segmentation, Targeting & Positioning: Building the Right Relationships with The Right Customers Market Segmentation Dividing a market into smaller groups of buyers distinct…

Kentucky Fried Chicken Four P¶s of Marketing mix. Introduction KFC Corporation, or KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants…

1. Four Basic Types of Opportunities 2. Examples of Different Types of Opportunities • Market Penetration– Arm & Hammer promotes new uses of its baking soda • Market…

1. Four Basic Types of Opportunities 2. Examples of Different Types of Opportunities • Market Penetration – Arm & Hammer promotes new uses of its baking soda •…

1. Kentucky Fried ChickenFour P’s of Marketing mix. 2. IntroductionKFC Corporation, or KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants…

Slide 1Introduction to Marketing Miss Mary Lynn Mundell Slide 2 Introduction to Marketing What Is Marketing? Simple definition: Marketing is the management process responsible…

Slide 1CHAPTER 4 Market Segmentation, Targeting, and Positioning for Competitive Advantage Objective: explaining how companies segment, target and position for maximum competitive…

1.Resources: Marketing an Introduction / Gary Amstrong, Philip Kotler Strategic Planning and Marketing Process 2. Strategic Planning “ If u fail to plan, you are planning…

1.Market Segmentation2. Chapter Objectives Explain market segmentation, and identify several possible bases for segmenting markets. Distinguish between the requirements for…