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Business Product mix

1. Four Basic Types of Opportunities 2. Examples of Different Types of Opportunities • Market Penetration – Arm & Hammer promotes new uses of its baking soda •…

Documents Developing Marketing Strategies and Plans LECTURE-4.

Slide 1 Developing Marketing Strategies and Plans LECTURE-4 Slide 2  How is strategic planning carried out at different levels of the organization?  What does a marketing…