PowerPoint to accompany Chapter 7 Market segmentation, targeting and positioning Philip Kotler, Stewart Adam, Linden Brown & Gary Armstrong Kotler, Brown, Adam &…
1. Chapter 5 (Market Segmentation, Targeting, and Positioning)Leader: De Roxas, Angelie S. Members: Ramilo, John Gil O. Magbuhos, Jojie Martinez, Jho-ann 2. MARKET Segmentation,…
1. Market Segmentation DESINGED BY Sunil Kumar Research Scholar/ Food Production Faculty Institute of Hotel and Tourism Management, MAHARSHI DAYANAND UNIVERSITY, ROHTAK Haryana-…
1. Four Basic Types of Opportunities 2. Examples of Different Types of Opportunities • Market Penetration– Arm & Hammer promotes new uses of its baking soda • Market…
1. Four Basic Types of Opportunities 2. Examples of Different Types of Opportunities • Market Penetration – Arm & Hammer promotes new uses of its baking soda •…
1. NSW 2. Chapter 4 Market segmentation, targeting and positioning 3. Targeting? Segmentation? Position? Three main learning objectives 4. Market segmentation This is the…