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Market Segmentation Contents Objectives 1 Introduction BOX 16.1 Booming phones 2 The market-segmentation concept 2.1 The economic rationale 2.2 The business benefits Asymmetric…

Business Product positioning. by Md. Shahab Uddin ( Tipu)

1. Welcome toPresentation“Market Segmentation – Creating value for target customer”Prepared By-Md. Shahab Uddin (Tipu) 2. • MARKET SEGMENTATION OBJECTIVES To understand…

Business Product positioning. by Tipuajnabi.

1. Welcome toPresentation“Market Segmentation – Creating value for target customer”Prepared By-Md. Shahab Uddin (Tipu) 2. • MARKET SEGMENTATION OBJECTIVES To understand…