1. NSW 2. Chapter 4 Market segmentation, targeting and positioning 3. Targeting? Segmentation? Position? Three main learning objectives 4. Market segmentation This is the…
1. CommunitySocialMarketingTransportation Behavior ProgramRandy SalzmanTDM Research and [email protected] 2. Why America Must Address Driving Behaviorthe ‘externalities’…
Slide 1Randy Salzman TDM Research and Consulting [email protected] Community Social Marketing Transportation Behavior Program Slide 2 Why Must Address Driving Behavior…
Addressing Americaâs âDefault Positionâ Randy Salzman TDM Research and Consulting [email protected] Community Social Marketing Transportation Behavior Program Why Must…
Addressing Americaâs âDefault Positionâ Randy Salzman TDM Research and Consulting [email protected] Community Social Marketing Transportation Behavior Program Why America…