PRODUCT PRODUCT LEVELS In planning its market offering, the marketer needs to think through five levels of product. Each level adds to the customer value, and the five…
igniting advocacy for mobile service providers How current customers will fuel growth in a maturing market. executive summary advocacy increasingly important in a saturated…
White Paper The role of SIM OTA and the Mobile Operator in the NFC environment NFC, Near Field Communication, is a standards based communication technology that makes possible…
INTRODUCTION When was the last time you were unable to buy an item in a store during regular business hours? Or not make a deposit in your bank branch or at an ATM? Or not…
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ISO 20022 Payments Initiation May 2013 Approved by the Payments SEG on 28 January 2013 Message Definition Report - Part 1 Edition 31 May 2013 Payments Initiation Edition…
Slide 1 Getting Your Fair Share For Professional Service Providers Slide 2 Agenda How Clients Buy? Positioning Differentiation Marketing Professional Service Firms Slide…
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