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PRODUCT  PRODUCT LEVELS In planning its market offering, the marketer needs to think through five levels of product. Each level adds to the customer value, and the five…

Documents BM404_lecture3

Recap - The Gaps model (Zeithaml, Parasuraman & Berry 1990) Recap: Stages in Consumer Decision Making and Evaluation of Services Models of service quality The evolution…

Documents Services Marketing Christopher Lovelock ppts combined

Chapter 1 Introduction to Services Marketing Slide ©2004 by Christopher Lovelock and Jochen Wirtz Services Marketing 5/E 1- 1 How Important is the Service Sector in Our…

Documents Strategy Formulation v2 9-4-12

Strategy Formulation The Strategic Management Process Bateman, 135 Strategic Direction • Mission • Vision • Values Business Scorecard SWOT Analysis Budget Updated Mission…

Entertainment & Humor Zanna van der Aa's the role of the customer contact center in relationship marketing

1. PDF hosted at the Radboud Repository of the Radboud University Nijmegen This full text is a publishers version.For additional information about this publication click…

Business 10 Factors That Improve Customer Satisfaction E-Book

1. Table of Contents CHAPTER 1: 10 FACTORS THAT AFFECT CUSTOMER SATISFACTION……………………………………………….…..2 CHAPTER 2: GPS FOR BUSINESS SUCCESS……………….………………………..……………………….……………….….…..6…

Documents HR1

Evidence-Based Human Resources research report E-0015-07-RR A Primer and Summary of Current Literature Trusted Insights for Business Worldwide The Conference Board creates…

Documents Service Marketing

Chapter 1 Introduction to Services Marketing Slide ©2004 by Christopher Lovelock and Jochen Wirtz Services Marketing 5/E 1- 1 How Important is the Service Sector in Our…

Education Customer satisfaction surveys

1. Customer Satisfaction SurveysA White Paper by Paul Hague and Nick Hague of B2B InternationalE-mail [email protected] www.b2binternational.comBlog www.b2binternational.com/b2b-blog/…

Business Services marketing

1. S er vicesM ar ketingPradeep GiriSem -III 2. Growth or Services Sector• Reasons: An the physiological need of the people get fulfilled, there is ademand for more satisfaction.•…