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The ultimate guide to explain Digital (to your colleagues)
Business The ultimate guide to explain Digital (to your colleagues)

What is Digital? That’s a tough one....and you would never imagine how many professionals have asked this question. Because at the end of the day, they feel lost. I could…

Customer Experience Basics
Retail Customer Experience Basics

Understand about the customers journey and how to work on touchpoints to provide the best experience for your customers

The Value of User Experience (from Web 2.0 Expo Berlin 2008)
Technology The Value of User Experience (from Web 2.0 Expo Berlin 2008)

Companies and brands should think about (user) experience to find new competitive edge for their business. Better experiences create more value for users, which can be in…

It Takes a Community to Raise a Brand, Not a Campaign
Business It Takes a Community to Raise a Brand, Not a Campaign

In today's marketplace, it truly does take a community not a campaign to raise a brand. Inside, you will find the definition of, reasons for, types of, 18 steps to build…

SapientNitro Insights 2012 - How Digital Innovation Impacts Your Business
Business SapientNitro Insights 2012 - How Digital Innovation Impacts Your Business

Insights 2012, a new annual report that examines the key marketing trends and digital technologies that will impact businesses in the year ahead. Through a combination of…

Kuali: The Customer Experience Cookbook
Design Kuali: The Customer Experience Cookbook

A collection of "ingredients": tools, approaches and methods, to design delicious customer experiences.

Adaptive path's guide to experience mapping
Design Adaptive path's guide to experience mapping

Customers don't care about these efforts. they care about meeting their needs across touchpoints and across the competitive landscape. When done well, an experience…

Transhumans: Technology Powered Superhumans
Design Transhumans: Technology Powered Superhumans

Transhumanism is the belief or theory that the human race can evolve beyond its current physical and mental limitations by means of science and technology. The more we explored…