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CHAPTER 5 MANAGING MARKETING INFORMATION MULTIPLE CHOICE QUESTIONS 1. In 1985, Coca-Cola made a major marketing blunder by dropping their flagship brand (Coca-Cola) in favor…

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Business Ist digital issue_2012_04

PLUS: When It Comes to Claims Data, Size Doesn’tMatter p.5 Record-Setting CAT Claims Require Special Handling p.7 An Inside Look at One Carrier’s Decision To Replace…

Education Kotler mm14 ch05_dppt

PowerPoint Presentation Marketing Management ⢠14e Creating Long-term Loyalty Relationships Chapter 5 Copyright © 2012 Pearson Education, Inc. Publishing as Prentice…

Business The economist intelligence unit: Voice of the customer, whose job is it, anyway

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CRM Everyday people use different kinds of service offers from the bank to fulfil their needs. In order to create customer satisfaction, providing good services to the customer…