Here is a selection of the best digital campaigns I've seen this year. "Best" Doesn't mean "most viewed", but "amazing", "different",…

BRANDING AND MARKETING PROMOTION STRATEGIES (Part I) Core Text: “Strategic Brand Management” by Kevin Lane Keller (2nd Edition) Presented by: PROF. HIMMAT ADISARE BRANDS…

Market survey on the pre-purchase buyer behavior & Brand awareness of Royal Enfield “Thunder Bird” bike2010-11 1.1 INTRODUCTION OF THE STUDY: The first Engine powered…

CONSUMER BEHAVIOUR BBA Marketing Personal Consumer The individual who buys goods and services for his or her own use, for household use, for the use of a family member, or…

IECL PRESENTATION GROUP NO. 7 SUDARSHAN BHOSLE (8) SIBASIS BISWAS (10) GANESH GAIKWAD (20) SATYAJIT GAIKWAD (22) SAGAR KHOT (31) MOHAN DINESH (40) NADEEM SHEIKH (48) AMIT…

A STUDY ON MARKET SURVEY ON THE BRAND EQUITY TABLE OF CONTENTS CHAPTER LIST OF TABLES I LIST OF CHARTS INTRODUCTION TITLE PAGE NO 1 1 9 11 12 16 35 36 37 1.1 Profile of Organization…

A PROJECT REPORT ON ADVERTISING MANAGEMENT A STUDY ON BRAND EQUITY AND MEDIA EFFICIENCY Project submitted in partial fulfillment for the award of the Degree of MASTER OF…

Event marketing is a significant part of nearly any B2B marketer's budget - or any marketer's budget, for that matter. According to a report from the Association…