STRATEGIC BRAND MANAGEMENT BUILDING, MEASURING, AND MANAGING BRAND EQUITY Kevin Lane Keller Amos Tuck School of Business Dartmouth College What is a Brand? • A brand is…
1. 1AProject reportOn“A study on Student’s Buying Behaviour towardslaptops”In partial fulfillment for the requirements of project study course in twoyear full-time…
A STUDY TO INDICATE THE IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND (A CASE STUDY OF FAST FOOD RESTAURANTS) Master Thesis in Business Administration…
LT AA N A1 G/I 9 N9 G • BRA PN . D 65 E– Q1 U0 IT 0Y M PEKKA TUOMINEN Managing Brand Equity ABSTRACT The purpose of this study is to discuss and elaborate the main issues…