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Documents 55623439-Strategic-Brand-Management.pptx

STRATEGIC BRAND MANAGEMENT BUILDING, MEASURING, AND MANAGING BRAND EQUITY Kevin Lane Keller Amos Tuck School of Business Dartmouth College What is a Brand? • A brand is…

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A STUDY TO INDICATE THE IMPORTANCE OF CONSUMER BASED-BRAND EQUITY ON CONSUMER PERCEPTION OF BRAND (A CASE STUDY OF FAST FOOD RESTAURANTS) Master Thesis in Business Administration…

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