The Journey to Vehicle Ownership

The Dictionary of Brand: Sponsored by Google. Written by Marty Neumeier. Designed by Liquid. Before Google came on the scene, advertising was little more than one-way communication—companies…

Slides I used in my social media analytics webinar for TheExpertsBench

Belmont Course 2350 Creative Entertainment Technologies Brand Consistency and Cross-Promotion and Cross-Promotion and Cross-Promotion and Cross-Promotion and Cross-Promotion…

A PROJECT REPORT ON “MARKET STUDY OF MANGO JUICE” IN “HINDUSTHAN COCA COLA BEVERAGES PVT. LTD” PROJECT REPORT SUBMITTED TO THE OSMANIA UNIVERSITY IN PARTIAL FULFILLMENT…

Sales force impact on B-to-B brand equity: conceptual framework and empirical test Carsten Baumgarth Department of Marketing, Faculty of Business Administration, Berlin School…

Automotive the way we see it Cars Online 08/09 10th Annual Global Automotive Study: Tracking Consumer Buying Behavior in Both Mature and Emerging Markets Contents Introduction…

Automotive the way we see itCars Online 08/0910th Annual Global Automotive Study: TrackingConsumer Buying Behavior in Both Mature andEmerging Markets ContentsIntroduction…

MARKETING MIX STRATEGIES IN INTRODUCTION TO THE PROJECT The project is all about measuring the customer satisfaction in Hero Honda motors. For the past few years every company…

Next-Generation Strategies for Advertising to Millennials JANUARY 2012 For further information please contact: Doug Crang, comScore, Inc. [email protected] PAGE 1 Introduction…