BRANDING DECISIONS The brand decision consists of six level of decision making Brand or not to brand Brand label decision Brand symbol decision Brand philosophy decision…
PRIVATE LABEL What is private label Private labels are generally introduced to get higher gross margins from branded products. They also place the retailer at an advantage…
Complied by Pioneer Institute of Professional Studies, Indore MANAGING HINDUSTAN STRATEGICALLY* UNILEVER Unilever is one of the world's oldest multinational companies.…
PRESENTED BY:SRIRAM JAGDALE About Future Group Future Group is one of the country·s leading business groups present in retail, asset management, consumer finance, insurance,…
What is Branding Strategy? Branding strategy for a firm reflects the number and nature of common and distinctive brand elements applied to the different products sold by…
1. The Customer-Company Interaction MKT628 – Prof Viar 2. The Importance of Strategy To know where you’re going Would you tell me, please, which way I ought to go from…
1. Brand. 2. American Marketing Association • A name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those…
1. A Discussion of the Merits of House &‘House of Brands’ StrategiesThe Brand Architecture & Portfolio Structuring of ClairolMay 24, 2007 2. 1The House that Babe…
1. Strategically Branding A Destination William D. Neal Senior Executive Officer SDR, Inc. 2. What Values Come to Mind? Coca Cola 3. What Values Come to Mind? Hewlett Packard…