Title:- “Study Of Customer And Retailer Perception Toward Pepsico And Its Distribution Channel” Abstract: Abstract: Product design decision has significant impacts on…
Branding. the mystery Branding. the mystery Ahmed AbdelAziz Outline What is branding What makes a strong brand Brand vs product The Brand Equity measurement: Brand Name Awareness…
Difference Between Product and Brand 1.Product is made in a factory 2. A product can be copied. 3. A product can be quickly outdated. 1. A brand is bought by the customer…
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1. PRODUCT: A tangible item, a service, an idea, a concept, a person. DEVELOPMENT OF MARKETING - A HISTORICAL PERSPECTIVE Production Era – 1850s to 1920s Sales…
MARKET SEGMENTATION, TARGETING AND POSITIONING MARKET SEGMENTATION INTRODUCTION: - The market for any product is normally made up of several segments. A ‘market’ after…