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Title:- “Study Of Customer And Retailer Perception Toward Pepsico And Its Distribution Channel” Abstract: Abstract: Product design decision has significant impacts on…

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CHAPTER SIX CONSUMER BEHAVIOR Irwin/McGraw-Hill MARKETING, 6/e BERKOWITZ KERIN HARTLEY RUDELIUS Irwin/McGraw-Hill © The McGraw-Hill Companies, Inc., 2000 AFTER READING THIS…

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