1 #brandwatchtips Webinar/ Bigger Than Marketing: How Social Insights Can Revolutionize Customer Experience CMO, Brandwatch [email protected] Will McInnes Analyst, Forrester…
Forrester Research, Inc., 60 Acorn Park Drive, Cambridge, MA 02140 USA Tel: +1 617.613.6000 | Fax: +1 617.613.5000 | www.forrester.com The Rise Of The Customer Life-Cycle…
Social Media Under One Roof Integrate Social Media with the TCE Model Global Customer Experience Management Organization September 2010 Social Media under One Roof: Integrate…
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PART I A MARKET ORIENTATION Marketing isn’t somebody’s responsibility; marketing is everybody’s responsibility. —JACK WELCH, CEO 1981–2001 General Electric Co.…
Microsoft Word - intellecto_ebook Ativos IntangÃveis Melhores Análises, Melhores Insights Uma coletânea de análises, percepções e insights sobre temas relevantes…