Forrester Research, Inc., 60 Acorn Park Drive, Cambridge, MA 02140 USA Tel: +1 617.613.6000 | Fax: +1 617.613.5000 | www.forrester.com The Rise Of The Customer Life-Cycle…
1. Product Marketing for an Agile WorldPeter Hanschke Ateala Management Inc.Presented at OCRI Zone5ive MeetingNovember 12, 2009 2. OverviewThis presentation is about change…