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Advertising Online: Strategy and Tactics for Enrollment Success
Business Advertising Online: Strategy and Tactics for Enrollment Success

Updated for 2014, this eduWEB workshop presentation reviews the potential and techniques for advertising on Facebook, YouTube+Google AdWords, LinkedIn, retargeting, display…

Growth Hacking: 21 Actionable and Unique B2B SaaS Growth Hacks you can Test Today
Design Growth Hacking: 21 Actionable and Unique B2B SaaS Growth Hacks you can Test Today

This is a guide to Growth Hacking for B2B SaaS and Web App companies. Created by noted SaaS Marketing expert and Growth Hacker Lincoln Murphy of Sixteen Ventures, this guide…

Web Design For ROI
Economy & Finance Web Design For ROI

Aquent Webcast with Lance Loveday and Sandra Niehaus of Closed Loop Marketing on Web Design for ROI - how design impacts effectiveness

Untitled
Documents Untitled

How might you use the information in the Top Landing Pages report? (Select two) To see where visitors are entering the site To identify your high bounce-rate landing pages…

Social Media for the Appraiser: A Multi-Channel Approach
Documents Social Media for the Appraiser: A Multi-Channel Approach

Social Media for the Appraiser: A Multi-Channel Approach by Jane C. Brennom, ISA CAPP and Todd W. Sigety, ISA CAPP Introduction This paper will provide an overview of the…

Why Great Marketers Must Be Great Skeptics
Marketing Why Great Marketers Must Be Great Skeptics

Rand Fishkin's presentation on the application of skepticism in web marketing.

Google AdWords - is it worth it?
Marketing Google AdWords - is it worth it?

Slides from my talk at the Smart Business Show in May 2014, where I look at how to run cost-effective Google AdWords campaigns.

Conversion Day 2014 presentation: Landing page optimization
Internet Conversion Day 2014 presentation: Landing page optimization

This is my presentation for Conversion Day 2014. I explain how you can analyze & optimize landing pages by using the LIFT model. The LIFT model is a conversion optimization…

Fashion Marketing
Lifestyle Fashion Marketing

Presentation for Marketing Asos/Urban Outfitters/Netaporter