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Business Advertising Online: Strategy and Tactics for Enrollment Success

Updated for 2014, this eduWEB workshop presentation reviews the potential and techniques for advertising on Facebook, YouTube+Google AdWords, LinkedIn, retargeting, display…

Design Growth Hacking: 21 Actionable and Unique B2B SaaS Growth Hacks you can Test Today

This is a guide to Growth Hacking for B2B SaaS and Web App companies. Created by noted SaaS Marketing expert and Growth Hacker Lincoln Murphy of Sixteen Ventures, this guide…

Economy & Finance Web Design For ROI

Aquent Webcast with Lance Loveday and Sandra Niehaus of Closed Loop Marketing on Web Design for ROI - how design impacts effectiveness

Documents Untitled

How might you use the information in the Top Landing Pages report? (Select two) To see where visitors are entering the site To identify your high bounce-rate landing pages…

Marketing Why Great Marketers Must Be Great Skeptics

Rand Fishkin's presentation on the application of skepticism in web marketing.

Marketing Google AdWords - is it worth it?

Slides from my talk at the Smart Business Show in May 2014, where I look at how to run cost-effective Google AdWords campaigns.

Internet Conversion Day 2014 presentation: Landing page optimization

This is my presentation for Conversion Day 2014. I explain how you can analyze & optimize landing pages by using the LIFT model. The LIFT model is a conversion optimization…

Lifestyle Fashion Marketing

Presentation for Marketing Asos/Urban Outfitters/Netaporter

Marketing The Beginner’s Guide to Growth Hacking

Building a sustainable business and product is hard work. Growing your user base is even harder. Markets and opportunities are changing on a daily basis; you have to stay…