Difference Between Product and Brand 1.Product is made in a factory 2. A product can be copied. 3. A product can be quickly outdated. 1. A brand is bought by the customer…

1. What is positioning? 2. “positioning is not what you do to a product. positioning is how you differentiate yourself in the mind of the prospect. that is, you position…

1.   2. Capitalizing on Sport Maxx umbrella name for all UHP tyres due to strong racing heritage (DTM, BTCC) RT stands for ‘Racing technology’ to highlight the technology…

1.Brand AssociationsAkash C.Mathapati Asst Professor – Marketing Area Kirloskar Institute of Advanced Management Studies [email protected]. Associations, Image & PositioningAkash…

1. CONSUMER UNDERSTANDING CATEGORY TRUTH PRODUCT CONCEPT BRAND POSITIONING LAUCHING PLAN OUR LIST TO DO 2. CATEGORY WHICH CRITERIONS IN CHOOSING RICE Aroma (65% gạo…

1. CONSUMER UNDERSTANDINGCATEGORY TRUTHPRODUCT CONCEPTBRAND POSITIONINGLAUCHING PLANOUR LIST TO DO 2. CATEGORYWHICH CRITERIONS IN CHOOSING RICEAroma(65% gạo thơm)Taste…

Chapter 5: Strategy A road map for the creative team What is strategic planning? Strategic planning is the stage between fact gathering and creative execution. It is the…