This year's CES broke all records: more attendees, more innovations that reach into new areas of consumers' daily lives, and yes, more hype... just ask the estimated…

Many people think of branding as logos and colors. But, there's more to this branding thing than you may realize. *Every encounter a customer has with your product is…

Building a world-class brand doesn't happen by chance. It’s a purposeful endeavor that is rooted in the fusion of disciplined, strategic thinking and unencumbered…

Listen to the full interview at www.33voices.com/idris-mootee/audio IDRIS MOOTEE is the CEO of Idea Couture, a global innovation firm with offices in San Francisco, Shanghai,…

Keep your brand healthy and thriving. The Brand Champion Health Check was designed to help marketers and business leads assess their company and brand's health, and…

No one can escape the influence of BRANDS they are the emblems of a global economy. The secret of strong BRANDS - develop BRANDS which exhibit admirable human qualities and…

Learn about the steps necessary to think through and develop a brand that appeals to your target audience, as well as how to implement it across multiple channels. We'll…

Graphic Packaging International Winning the On-Shelf War This information is confidential and proprietary to Graphic Packaging International. Any reproduction or distribution…

1 Insightment™ Training A Consumer Insight Toolkit 1. Background on InSightment 3. The InSightment Toolbox 4. Workshop: From Observations to Insights 2. Where it fits in…

A Cisco Partner Plus Resource Part 2: Defining Your Brand BRAnd BAsiCs: Building YouR Business on A PoweRful PRomise And engAging exPeRienCe Branding is about taking something…