1 Does social media have an impact on consumer-brand relationships? An investigation into trust, commitment, brand personality and the engagement in social media David Nichols,…
Recording now available! https://soundcloud.com/officialsxsw/go-home-marketing-you-are "In order to succeed into today's competitive digital landscape, companies…
Technology has changed the consumer-brand relationship forever. Brands no longer choose their consumers. Consumers choose them. They no longer differentiate between the channels…
1. Hand Tools creative Presentations Oluwatosin Timothy Adeniran You don’t need to be a professional 2. Background • Craftsman is a line of tools owned by Sears Holdings…
1. Brand equity 2. Definitions “Brand equity is the set of brand assets and liabilities linked to the brand, its name, and symbol, that adds or subtracts value to a…
BRAND BUILDING MODEL • 4 Steps of brand building • Brand building blocks • Brand building implications 4 Steps of brand building Building brands, according to CBBE…