Brand Extension is the use of an established brand name in new product categories. This new category to which the brand is extended can be related or unrelated to the existing…

Case Study Branding – MK2012 By Sara Amin Omran (09039809) 1 Table of Contents 1.0 Introduction.................................................................................................................................................3…

BRAND EXTENSION Brand extensions are an important brand growth strategy Group – 3 NITESH TAUNK KETAN CHOUBE SURAJ SINGH THAKUR PRAVIN UGHADE Brand Extension Brand extension…

the company behind the brand: in reputation we trust RETHINKING CORPORATE REPUTATION Monumental shifts in the reputation landscape today are transforming how and what companies…

EDITORIAL TEAM RESEARCH AND SCHOLASTIC DEVELOPMENT TEAM Aditi Uppal Hakim Allanabanda Kapil Parab Raveendra Singh Jaikishore Sharma Mridula Muraleedharan Niket Khaitan Surabhi…

Annu. Rev. Psychol. 2006. 57:453–85 doi: 10.1146/annurev.psych.57.102904.190136 Copyright c 2006 by Annual Reviews. All rights reserved CONSUMER PSYCHOLOGY: Categorization,…

A SEMINAR REPORT ON “BRAND EXTENSION” IN PARTIAL FULLFILLMENT FOR “SEMINAR ON CONTEMPORARY MANAGEMENT ISSUES” (PAPER NO. 207) IN M.B.A. PROGRAMME OF contents 1 1.…

BRAND EXTENSIONS MSc Marketing (Executive) Dr Kevina Cody October 19th 2010 Brand extension        What is Brand extension? Why extend ? Where to extend…

PRESENTATION ON BRAND EXTENSIONS PRESENTED BY:PRIYA ROLL NO.-07 MBA(HONS)F  Contents Line Extension - Reasons for Line Extensions - Line Extension Risks - Line Extension…