Business A Discussion on the Merits of House of Brands Strategy

1. A Discussion of the Merits of House &‘House of Brands’ StrategiesThe Brand Architecture & Portfolio Structuring of ClairolMay 24, 2007 2. 1The House that Babe…

Documents Brand Architecture for Beauty Brand

A Discussion of the Merits of House & ‘House of Brands’ Strategies May 24, 2007 The Brand Architecture & Portfolio Structuring of Clairol The House that Babe…