1. A Discussion of the Merits of House &‘House of Brands’ StrategiesThe Brand Architecture & Portfolio Structuring of ClairolMay 24, 2007 2. 1The House that Babe…
A Discussion of the Merits of House & ‘House of Brands’ Strategies May 24, 2007 The Brand Architecture & Portfolio Structuring of Clairol The House that Babe…