1. Celebrity Endorsement A DARK SIDE VIEW Presentation by G. Sathish R. Raghu Raman 2. “Any brand can get a celebrity is easily , but getting the right person , for the…
BRANDING DECISIONS The brand decision consists of six level of decision making Brand or not to brand Brand label decision Brand symbol decision Brand philosophy decision…
1. Caruso Affiliated Creating New Urban Destinations 2. Caruso DestinationsAttracting the region’s most desirable customers Redefining the shopping, dining, residential…
Sales Promotion The wonders and the wounds Promotion Mix / Communication Mix (PR) Sales Promotion PR Selling Advertising Below the line Above the line Two Types of Sales…
³CELEBRITY ENDORSEMENT AFFECTING CONSUMER¶S ATTITUDE TOWARD THE ADVERTISEMENT AND PURCHASE INTENTION´ DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS…
“CELEBRITY ENDORSEMENT AFFECTING CONSUMER’S ATTITUDE TOWARD THE ADVERTISEMENT AND PURCHASE INTENTION” DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS…
1. Sales Promotion The wonders and the wounds 2. Promotion Mix /Communication Mix (PR) Sales Promotion PR Selling Advertising Below the line Above the line…
1. Sales Promotion The wonders and the wounds 2. Promotion Mix / Communication Mix (PR) Sales Promotion PR Selling Advertising Below the lineAbove the line 3. Two Types of…