DOCUMENT RESOURCES FOR EVERYONE
Marketing Lovemarksorsafebetswinninginemergingandmaturemarkets

1. Lovemarks or SafeBets? Consumer attitudes in emerging versus mature markets Prof Koen Pauwels Ozyegin University, Istanbul1 2. Problem: smarter marketing in emerging marketsDeveloped…

Technology Techaisle: The Coming Change in SMB IT Priorities and Investment Decisions

A TECHAISLE POINT-OF-VIEW SMB PERSPECTIVES EMPOWER ME! THE COMING CHANGE IN SMB IT PRIORITIES AND INVESTMENT DECISIONS 5053 DOYLE RD, SUITE 105 SAN JOSE, CA 95129 408-914…