Designing and Managing
INTEGRATED
What is IntegratedMarketing
Communications
Program ?
Integrated Marketing Communications (IMC)
Is a planning process designed to assure that all the brand contacts
received by a customer or prospect
for a product, service, or organization are relevant
to that person and consistent over time.
Coordinating Media1
Marketers should combine personal and non- personal communication channels to increase to achieve maximum impact and increase message
reach and impact.
Coordinating Media1
Companies can COORDINATE their online and offline communication activities.
Implementing IMC2
Implementing IMC2
Integrated marketing Communications can produce stronger message consistency and help build a BRAND EQUITY and create greater SALES
IMPACT.
SUMMARY
Integrated MarketingCommunications
Coordinating Media
Implementing IMC
-Dishi Arora
Created By Dishi Arora, IIT
Guwahati, during an internship by
Prof. Sameer Mathur, IIM
Lucknow, www.IIMInternship.com