Integrated BTL Marketing Communications

Integrated BTL Marketing Communications


Integrated BTL Marketing CommunicationsIntegrated Marketing CommunicationsBrand Building - BTL Services


The CompanyThe Company

ONE OF THE LEADING Integrated Marketing Communications company in Vietnam, focused on brand building through below-the-line (BTL) services.

Over 12 years of providing quality services for different kinds of industries all over the country.

Based in Ho Chi Minh City. Established in 1995. One of the first five advertising companies licensed

for full service operation by the Government.


The CompanyThe Company

Diversified on August 2003 - XPR Brand Communications, XPR Campaigns, Starfilm and Pro Images

Equipped with a unique combination of a strong local knowledge and international experience.

Currently with a workforce of 23 workforce 100% dedicated to BTL servicing.


ServicesServices

MARKETING PROMOTIONS EVENT MANAGEMENT PUBLIC RELATIONS

BRAND BUILDING THROUGH…


“It is our proposition standard to come up with integrated marketing communications strategies for a brand. This includes strategies and concept

development, writing, design, layout and production.”

ServicesServicesMARKETING PROMOTIONS

Consumer / Trade Sales Promotions Sponsorships Point-of-Sale-Merchandising

• Packaging• Logo• Stationeries• Product Brochures• Catalogues

• Posters• POP displays• Hang tags• Other customized materials


“XPR Brand Communications is committed to understand your needs. We endeavor to build events reflecting your business objectives that meet or

exceed your targets. Events that will leave your audiences and target market involved to your brand.”

ServicesServicesEVENT MANAGEMENT

Corporate ActivitiesTeam BuildingMeetingsTrainingsSeminars…

Brand Support Product LaunchesBrand ActivationsSales ConferencesTrade ConferencesMedia Conferences…

Ceremonial EventsGround BreakingsFactory and Office OpeningsAwardings

Road Shows and ExhibitsConcerts and Parties


“XPR-BC covers every aspect of an event. Apart from managing all components, we critically oversee the processes involved such as ensuring the timeliness of all preparation; the smooth flow of the

event program; the handiness of necessary logistics support; and the readiness of all people involved. We work closely with our clients to

make sure of every track in achieving their optimum objective.”

ServicesServicesEVENT MANAGEMENT

Event concept and strategy development Creative designs and production of collaterals Budget management Component planning & risk management Execution management, on-site facilitation and logistics support


“An event or any promotion will not be more effective if the message is not sent directly across the target market. And there is no other means of

communication as broad and effective as the Media. XPR Brand Communications have the longest years of experience, our network and our relationship with the media to provide a stronger offensive tool for

your brands.”

ServicesServicesPUBLIC RELATIONS

Strategic PR Campaigns Press Conference – Media Management Media Crisis Management Press Release Writing and Editing


ClientsClients


ClientsClients

TIGERHEINEKENCOORS LIGHTFOSTER’SAMBER

BIERE LARUE EXPORTBIERE LARUELARUE DRAUGHTBIA BIVINABIA LARGERBGI

PREMIUM & SPECIALTY BRANDS

MAINSTREAM BRANDS

Vietnam Brewery Limited


PortfolioPortfolio Vietnam Brewery Limited

Exclusive IMC Agency for Mainstream BrandsExclusive IMC for Specialty BrandsBTL Agency for Premium Brands

Development of Brand IdentityCampaign Strategy Development and ExecutionConsumer Insight AnalysisSponsorships

BIERE LARUE EXPORT, BIERE LARUE, BGI, BIVINA, LARUE DRAUGHT, LARGER, HEINEKEN, TIGER, COORS LIGHT, FOSTERS, AMBER DRAFT


PortfolioPortfolio Electrolux Share A Heart Campaign

http://images.vietnamnet.vn/dataimages/200712/original/images1461405_Anh-Minh%5B1%5D.jpg


PortfolioPortfolioBiere Larue Export Unique Show


PortfolioPortfolioCoffee Festival 2007


PortfolioPortfolioCoffee Festival 2007


Show Unit Viewing EventSoft Launch EventPress ConferenceOfficial Launch Event

PortfolioPortfolio

October 2007 13,14,17,18,19

CapitaLand VistaOfficial Launch


Designs &Concept Development

Production




Media RelationsPresscon ManagementMedia Monitoring


PortfolioPortfolioDutch Lady

International Children’s Day


PortfolioPortfolio Acer NotebookProduct Launch


PortfolioPortfolio Wonders of the WorldLantern Festival


PortfolioPortfolio Tiger Beer Light Art Show


PortfolioPortfolio Tiger Beer Lantern Making Contest


PortfolioPortfolioHeineken Indoor Movie Launching


PortfolioPortfolio HeinekenLight up the city


PortfolioPortfolioSJ Johnson Sales Conference & Team Building


PortfolioPortfolio HeinekenBar Activation


PortfolioPortfolio Coors Light Product Launching


PortfolioPortfolio Coors Light Product Activation


PortfolioPortfolio Coors Light Hip-hop Roadshow


PortfolioPortfolio SaiGon Beer

Beer & Food Festival


PortfolioPortfolio APEC Gala Dinner 2006


PortfolioPortfolio G7 Mart“For a Strong Vietnam” Day


PortfolioPortfolio G7 Mart Launching


PortfolioPortfolio Jotun Factory Expansion


PortfolioPortfolioUnilever Management Conference


PortfolioPortfolio Unilever Team Building


Unilever Sunsilk SamplingPortfolio

Portfolio


PortfolioPortfolio Lipton Milk TeaProduct Activation


PortfolioPortfolioLipton Ice Tea


PortfolioPortfolio Caltex Team Building


PortfolioPortfolio Osim Official Launching


THANK YOU!

Integrated BTL Marketing Communications

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