Integrated & Creative Communications

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THE STORY THAT BROUGHT ME HERE

Celise VaughnCommunications Strategist

& Guru

• Born and raised at Air Force Bases across the country

• Avid writer since the age of 4

• M.S. in Public Relations from Newhouse, Syracuse University

• Skilled global strategic communicator

• Corporate communications experience in B2B and B2C industries

• Visionary with dexterity to roll-up sleeves and get the job done

• Digitally savvy yet frontline focused

• ENTJ w/ desire to make the world better

Event/tradeshow managementIntegrated communications planningExecutive communications strategy and media relationsSocial media outreachCommunity investment Communications measurement

Specialt

ies

BIG 71. KNOW YOUR AUDIENCE

2. LEADERSHIP IS COMMUNICATIONS

3. PLAN STRATEGICALLY, BUT BE FLEXIBLE

4. GET CREATIVE

5. ENGAGEMENT GOES 2 WAYS

7. NEVER STOP LEARNING

6. INSPIRE ADVOCACY

#1- KNOW YOUR AUDIENCE

THE BEST VEHICLES

TAP INTO THE ME FACTOR

WHY?

TARGET INFLUENCERS

#2- LEADERSHIP IS COMMUNICATIONS

• Executive blogs• Leadership social profiles• Speaking engagements• Thought leader interviews• Management by Walking

Around• Town Halls & Diagonal

Slices

COMMUNICATIONS TRAINING FOR LEADERS

• Communicating the company strategy

• Storytelling to Motivate Your Audience

• Choosing the Right Communications Tools

• Understanding your communications style

• Personal Leadership Communications Action Plan Development

• Media Training for Leaders.

2014 PRSA COPPER ANVIL AWARD WINNER

#3- PLAN STRATEGICALLY, BUT BE FLEXIBLE

• Acquisitions• Divestitures• Leadership changes• Site closures• Furloughs & WARN

notices• Reorganizations • IT Implementation

Communicating Change well

=resilience.

TRAINER AIRCRAFT WIN & TRANSITION

#4- GET CREATIVE

Hubble Telescope astronauts visit Redmond

• NASA’s Shuttle Atlantis Team/Service Mission 4 (SM4)

• SMRT Series of DC/DC Converters provide power to the Hubble

#5- ENGAGEMENT GOES TWO WAYS

Frequency and authenticity build trust.

Dialogue and conversation drive understanding.

Follow-through and nurtured relationships lead to change.

Feedback and responses to it sustain the change.

#6- INSPIRE ADVOCACY

2011 TELLY AWARD WINNER

MILITARY APPRECIATION CAMPAIGN

MILITARY APPRECIATION CAMPAIGN

#7- NEVER STOP LEARNING

Communications Measurement is key to

transforming the business and shaping your

future.

BIG 71. KNOW YOUR AUDIENCE & GET

CREATIVE

2. LEADERSHIP IS COMMUNICATIONS

3. PLAN STRATEGICALLY, BUT BE FLEXIBLE

4. GET CREATIVE

5. ENGAGEMENT GOES 2 WAYS

7. NEVER STOP LEARNING

6. INSPIRE ADVOCACY

QUESTIONS