Integrated Marketing Communications Brochurecontinuingeducation.unlv.edu/sites/online.unlv.edu... · COMMUNICATIONS CERTIFICATE Integrated Marketing Communications Advisory Board:

Integrate Your Marketing Efforts To Build A Strategic Business When pursuing an Integrated Marketing Communications (IMC) Certificate, current and prospective professionals delve into a strategic, collaborative, and promotional business function. IMC delivers precise, consistent, and persuasive messages while reinforcing the brand relationship with key stakeholders and targeted audiences.

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CONTACT CONTINUING EDUCATION: @UNLVCE @UNLV_CE

702-895-3394ced.unlv.edu

[email protected] Paradise Campus851 E. Tropicana Ave. Las Vegas, NV 89119

With IMC, you can streamline marketing costs and efforts, yet yield better results.Integrated marketing communications unifies marketing communication elements — public relations, social media, and advertising — into a consistent branding effort that remains constant across distinct media channels. It empowers public and private organizations with the ability to provide a seamless customer experience for products, services, and organizations. It touches all segments of marketing and communications, including social media marketing, digital media, journalism, market research, public relations, public outreach, broadcast media, and other related areas.

INTEGRATED MARKETING COMMUNICATIONS CERTIFICATE

Integrated Marketing Communications Advisory Board:

The following local marketing, advertising, and communication professionals serve on the IMC Certificate program’s advisory board.

Richard R. Becker, ABC, is president of Copywrite, Ink. and a council-appointed commissioner for the City of Las Vegas Parks and Recreation Advisory Commission.

Michael Bertetto is the director of marketing and communications at UNLV William S. Boyd School of Law and former director of marketing for several area hospitality and gaming companies.

Ann Sprague is vice president of Canyon Creative, a well-established Las Vegas-based agency and former chairman of Project Imagine, an arts-in-medicine program for hospitalized children.

Kathy Watkins is vice president and co-owner of Sutton Watkins Advertising & Marketing, and vice president of hospitality for the American Marketing Association - Las Vegas, Nevada.

Core Courses: Fundamentals of Integrated Marketing Examine the core elements of integrated marketing communications, including marketing research, segmentation, positioning, branding, analytics, and promotions.

Digital & Social Media Marketing Learn key concepts of on- and off-site SEO, paid search marketing, online advertising, web analytics, email marketing, social media marketing, and online reputation management.

Consumer Behavior & Market Research Examine why consumers behave the way they do and understand the practical marketing implications of that behavior. Use advanced market research methods to inform decisions.

Writing & Content Creation for Marketing Communicate effectively by mastering the varied skills necessary to write for departments, businesses, and organizations across a variety of media.

CONTINUING EDUCATION

$716B Total global advertising spending in 2020.1

The 2020 global budget for advertising spending represents placement exclusive of production or publication. North America accounts for more than 70 percent of the global ad spending.2 1 eMarketer, 2018; Statista Research, 20192 webstrategies, 2019

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UNLV’s Integrated Marketing Communications (IMC) Certificate came together with guidance from some of the area’s leading marketing and advertising professionals. They combined decades of experience and expertise across several fields to develop a collaborative program.

As you progress through the program, you will explore tools, techniques, tactics, and strategies that make up measurable marketing campaigns and consumer experiences. You will also gain an understanding of what marketing and communications will look like in the future.

Earning your Integrated Marketing Communications (IMC) CertificateTo earn the IMC certificate, candidates must complete four core courses plus 2.4 CEUs of elective courses. You may tailor elective courses to your areas of interest.

Related Programs:Print & Graphic DesignBuild proficiency in the core design software tools used in the graphic design industry. New skills are practiced and perfected in a project-based learning environment where you build a portfolio of work as you’re learning.

Program details, program requirements, and free information session dates at ced.unlv.edu/graphic-design.

Website/Branding/Strategy, 50%Digital Advertising/Social Networks, 25%Advertising Promotions, 22%Public Relations, 4%Events, 4%

Average Marketing Mix

Schedule & Free Information SessionsCourse descriptions, scheduled, and registration are online at ced.unlv.edu/integrated-marketing

Attend the free information session to meet the instructors and learn about class format, curriculum, financial assistance, and employment outlook. For upcoming information session dates and times, visit ced.unlv.edu/integrated-marketing

Contact UsReach UNLV Continuing Education at 702-895-3394 or [email protected].

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