What is integrated marketing communications program ?

Designing and Managing

INTEGRATED

What is IntegratedMarketing

Communications

Program ?

Integrated Marketing Communications (IMC)

Is a planning process designed to assure that all the brand contacts

received by a customer or prospect

for a product, service, or organization are relevant

to that person and consistent over time.

Coordinating Media1

Marketers should combine personal and non- personal communication channels to increase to achieve maximum impact and increase message

reach and impact.

Coordinating Media1

Companies can COORDINATE their online and offline communication activities.

Implementing IMC2

Implementing IMC2

Integrated marketing Communications can produce stronger message consistency and help build a BRAND EQUITY and create greater SALES

IMPACT.

SUMMARY

Integrated MarketingCommunications

Coordinating Media

Implementing IMC

-Dishi Arora

Created By Dishi Arora, IIT

Guwahati, during an internship by

Prof. Sameer Mathur, IIM

Lucknow, www.IIMInternship.com