1. What is an Integrated Marketing Communications Program? -Nikunj G Katkoria -NIT Surat 2. “Planning process designed to assure that all brand contacts received by a customer…

1. What Is An Integrated Marketing Communications Program? Kotler Chapter 16 Aayushi Aggarwal IIT Kanpur 2. Why integration? Many companies still rely on one or two communication…

1. What is Marketing Communication ? Messages and media you deploy to communicate with the market 2. A planning process designed to assure that all brand contacts recieved…

1. What is an integrated marketing communications program? -A.Tejitha Reddy IIT Hyderabad 2. Companies must adopt a “360 ◦ view “ of consumers to fully understand the…

1. Designing and Managing INTEGRATED 2. What is Program 3. Is a planning process designed to assure that all the brand contacts received by a customer or prospect for a product,…

1. What is an Integrated Marketing Communications Program? -Nikunj G Katkoria -NIT Surat 2. “Planning process designed to assure that all brand contacts received by a customer…