MERANCANG DAN MENGELOLA KOMUNIKASI PEMASARAN TERPADU Lina Auliana Santika .,SE.,MM Cecep Safa atul Barkah November, 2010 FAKULTAS ILMU SOSIAL DAN POLITIK What is Marketing?…
1. What is an integrated marketing communications program? -A.Tejitha Reddy IIT Hyderabad 2. Companies must adopt a “360 ◦ view “ of consumers to fully understand the…