Creativity and advertising CREATIVITY the word create denoted originating or conceiving an idea or thing that did not exist before. Creativity refers to the generation…
INTRODUCTION TO COMMUNICATION 1 Contents Unit 1 Communication Communication, Meaning, Need, Types Unit 2 Models of Communication SMCR, Shanon & Weaver Model, SMRC Model,…
ADVERTISING CAMPAIGN PLANNING By YASH SHRIDHAR Steps: 1. 2. 3. 4. Analyzing the market Determining advertising objectives Establishing budgetary and control system Developing…
1. BY: TIFFANY CHU 2. - Campaign launched in Jan 2011 - Celebrate love of coffee with real Dunkin’ Donuts consumers“’’The love that our customers have for Dunkin’…
K-Smart Launching K-mart in Hungary By Rebeka Selmeczki, Rina Razali, Elizabeth McCrudden, Aaron Ho (Jin), John Brennan & Danielle Dalla K-mart is expanding beyond the…
Media Planning and Buying, Creativity side of Advertising and Copywriting Media Planning Basics l Advertising budgets are shifting l Media fragmentation l Media Explosion…
1. ASSIGNMENT 8.1BRAND ACTIVATION LE HOANG THACH & NGUYEN NGOC TRAM 2. PEOPLE USUALLY THINK THAT BRAND ACTIVATION IS…BUT ACTUALLY, IT’S MORE THAN THAT… 3. WHAT…
1. M1 communication - June 2013 Communication Schedule 2. Background Ferrero, a family history born in Alba (Italy). 1946 Ferrero’s fundation and invention of the Pasta…
Promoting Products Using Interactive and Integrated Marketing Communications Promotion Mix/ Marketing Communication Mix Objectives Know the tools of the marketing communications…