1. Learning Objective IDENTIFY THE STEREOTYPES (HEGEMONIC REPRESENTATION) OF DISABILITY WITHIN TELEVISION DRAMA. 2. DEFINITION OF ‘DISABILITY’: A disadvantage or handicap,…
1. 2Write down twoquestions that are onyour mind when youare thinking aboutattention.Friday, February 15, 13 2. Digital Technology:You Can’t Do It All. But How Do You Get…
Media Planning and Buying, Creativity side of Advertising and Copywriting Media Planning Basics l Advertising budgets are shifting l Media fragmentation l Media Explosion…
MASS COMMUNICATION & SOCIETY, 2000, 3(1), 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at…
1. Drawing on Diversity for Successful MarketingAfrican-American/Black Market Profile 2. Drawing on Diversity for Successful MarketingAfrican-American/Black Market ProfileCONTENTSDynamics…
1. MIDTERM EXAM REVIEW 2. The Media Life PerspectiveWe live IN media not with it.There is no life outside of media.There is no way to make sense of yourself outside of media.…
1. Kent Wilkinson Regents Professor in Hispanic and International CommunicationTexas Tech University Universidad de Navarra Lecture – Day Three, April 14, 2010 Diaspora,…
1. Chapter 2 Mass Communication Effects: How Society & Media Interact 2. Rise of Mass Society Pre 1800s: People in the United States lived in rural communities with people…
1. Theories of Media and Society 2. Theories of Media and Society Functional Analysis Agenda Setting Uses and Gratifications Social Learning Spiral of Silence 3. What we…
1. Little Kids & Media 2010 2. Methods Quantitative survey of media habits and media experiences: 2 000 children and teens between 9-16 years of age 2 000 parents of…