Promoting Products Using Interactive and Integrated Marketing Communications Promotion Mix/ Marketing Communication Mix Objectives Know the tools of the marketing communications…
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Slide 1Performance Element 4.01 PR: 002 Acquire a foundational knowledge of promotion to understand its nature and scope. Performance Indicator (B). Explain the types of…
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Slide 1Promotion and Promotional Mix Slide 2 Promotion Is persuasive communication Companies rely on promotion to inform people about their products and services. Companies…
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1.A Blueprint for Book Publishing Transformation: Content Management and Metadata Across Publishing Systems Gilbane San Francisco May 19, 2010 Session P3: 2:40 p.m.-3:40…