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Promoting Products Using Interactive and Integrated Marketing Communications Promotion Mix/ Marketing Communication Mix Objectives Know the tools of the marketing communications…

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Documents Performance Element 4.01 PR: 002 Acquire a foundational knowledge of promotion to understand its...

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Documents Promotion and Promotional Mix. Promotion Is persuasive communication Companies rely on promotion to....

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Business 4of13 - Making Information Pay 2010 (David Guenette, Gilbane Group)

1.The Seven Pitfalls of Not Being Ready for Digital Transformation Making Information Pay May 6, 2010David R. Guenette Senior Analyst The Gilbane Group, a Division of Outsell,…

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1.A Blueprint for Book Publishing Transformation: Content Management and Metadata Across Publishing Systems Gilbane San Francisco May 19, 2010 Session P3: 2:40 p.m.-3:40…