Slide 1Promotional Mix Promotion LAP 1 Slide 2 Objectives A.Describe the elements of the promotional mix. B.Explain factors affecting the selection of a promotional mix.…
Slide 1Section 17.1 The Promotional Mix Chapter 17 promotional concepts and strategies Section 17.2 Types of Promotion Slide 2 IMAGINE What might happen if business did not…
Slide 1 Slide 2 INTEGRATED MARKETING COMMUNI- CATIONS AND DIRECT MARKETING C HAPTER Slide 3 Communication by marketers that informs, reminds, and persuades potential buyers…
Slide 1Chapter 1 Integrated Marketing Communications Slide 2 Chapter 1: IMC Chapter Objectives We will: 1. Review the various elements of the promotional mix 2. Summarize…
Slide 1Promotional strategy Module 8 Slide 2 Session overview The role of promotion in the marketing mix Elements in the promotional mix Integrated marketing communications…
Slide 1IB Business and Management Unit 4.5: Promotion Lesson 1: Objectives of Promotion (pp. 557-574) Slide 2 Think about it Advertising is the art of convincing people to…
Slide 1Promotion Slide 2 AQA specificationAQA amplification Using Marketing Mix; Promotion The promotional mix includes factors such as PR, branding, merchandising, sales…
Slide 1Promotion and Promotional Mix Slide 2 Promotion Is persuasive communication Companies rely on promotion to inform people about their products and services. Companies…