1. Promotions 2. Chapter 17 Promotional Concepts and Strategies Section 17.1Promotion and Promotional Mix Section 17.2Types of Promotion 3. Promotion and Promotional MixObjectives…

Slide 1Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements…

Slide 1Promotional Concepts & Strategies Ch. 17 ME Slide 2 Promotion and Promotional Mix Section 17.1 Slide 3 Promotion – is persuasive communication Informs people…

Slide 1 Chapter 17 Promotional Concepts & Strategies Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion Objectives Explain the role of promotion…

Slide 1 Chapter 17 Promotional Concepts and Strategies Section 17.1 Promotion and Promotional Mix Section 17.2 Types of Promotion Section 17.1 Promotion and Promotional Mix…

Slide 1 Promotional Concepts and Strategies Chapter 17 Slide 2 THE PROMOTIONAL MIX Section 17.1 Slide 3 Promotion in Marketing Promotion is persuasive communication. Promotional…