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S2S3 - MARKETING MANAGEMENT Objective: (60 Periods) The purpose of this course is to develop and understanding of the underlying concepts, strategies and issues involved…

Business Promotions Ch 17.1

1. Promotions 2. Chapter 17 Promotional Concepts and Strategies Section 17.1Promotion and Promotional Mix Section 17.2Types of Promotion 3. Promotion and Promotional MixObjectives…

Marketing promotion strategies(4210)

1. MARK4210, 2014 Spring, L1/L2 MARK4210: Strategic Marketing 2014 Spring, Section L1/L2 [Class #18] Promotion Strategies 2. 2 MARK4210, 2014 Spring, L1/L2 Communicating…

Documents Www.cra-w.org CRA-W Promotion and Tenure Jodi L. Tims, Ph.D. Baldwin Wallace University Baldwin...

Slide 1www.cra-w.org CRA-W Promotion and Tenure Jodi L. Tims, Ph.D. Baldwin Wallace University Baldwin Wallace University March 6, 2013 Slide 2 Agenda About the speaker Understanding…

Documents Section 17.1 The Promotional Mix Chapter 17 promotional concepts and strategies Section 17.2 Types.....

Slide 1Section 17.1 The Promotional Mix Chapter 17 promotional concepts and strategies Section 17.2 Types of Promotion Slide 2 IMAGINE What might happen if business did not…

Documents Chapter 16 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 16 Integrated Marketing.....

Slide 1Chapter 16 Copyright ©2012 by Cengage Learning Inc. All rights reserved 1 16 Integrated Marketing Communications Professor Close Slide 2 Chapter 16 Copyright ©2012…

Documents Promotional strategy Module 8. Session overview The role of promotion in the marketing mix Elements....

Slide 1Promotional strategy Module 8 Slide 2 Session overview The role of promotion in the marketing mix Elements in the promotional mix Integrated marketing communications…

Documents Chapter 17 Promotional Concepts and Strategies SECTION 17.1 The Promotional Mix 1 Marketing...

Slide 1Chapter 17 Promotional Concepts and Strategies SECTION 17.1 The Promotional Mix 1 Marketing Essentials Chapter 17 Promotional Concepts and Strategies Section 17.1…

Documents 1. 2 Objectives Describe the role of promotion. List three goals of promotion. Describe how the...

Slide 11 Slide 2 2 Objectives Describe the role of promotion. List three goals of promotion. Describe how the communication process works in promotion. Explain the difference…

Documents Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and....

Slide 1Unit 6 Promotion Chapter 17 Promotional Concepts and Strategies Chapter 18 Visual Merchandising and Display Chapter 19 Advertising Chapter 20 Print Advertisements…