S2S3 - MARKETING MANAGEMENT Objective: (60 Periods) The purpose of this course is to develop and understanding of the underlying concepts, strategies and issues involved…
Slide 1www.cra-w.org CRA-W Promotion and Tenure Jodi L. Tims, Ph.D. Baldwin Wallace University Baldwin Wallace University March 6, 2013 Slide 2 Agenda About the speaker Understanding…
Slide 1Section 17.1 The Promotional Mix Chapter 17 promotional concepts and strategies Section 17.2 Types of Promotion Slide 2 IMAGINE What might happen if business did not…
Slide 1Promotional strategy Module 8 Slide 2 Session overview The role of promotion in the marketing mix Elements in the promotional mix Integrated marketing communications…
Slide 11 Slide 2 2 Objectives Describe the role of promotion. List three goals of promotion. Describe how the communication process works in promotion. Explain the difference…