1. HTM 2121TOURISM AND HOSPITALITY MARKETINGSEM006 Group DTRAVEL AGENT- LOCAL TOURSun Green Ltd Ng Tak Fong Tracy 11134286D Ng Wu Melody 11088299DPang Cho Yi Josie 11251185DTang…
Slide 1Advertising as Persuasion Chapter 10 Slide 2 Your Experiences Have you done something primarily because of the ad you saw( e.g., bought the offering, talked about…
Slide 1Promotion Promotion is any form of communication used to inform, persuade, or remind people about an organizations goods, services, image, ideas, community involvement,…
Slide 11 Slide 2 2 Objectives Describe the role of promotion. List three goals of promotion. Describe how the communication process works in promotion. Explain the difference…
1. Sales Promotion 2. Learning Objectives • To understand the role of sales promotion in a company’s integrated marketing communications program and to examine why it…
The Evolution of Advertising Info graph • 2011 To 2013 (86.4billion To 117.6billion ) But in 2014 Internet Ad Spend To Reach $121B what is online advertising • Online…
Slide 11 Chapter 6 How Advertising Works Slide 2 2 Learning Objectives Review consumer behavior Understand the basic human communication process. Learn about what advertising…